Case Study
Evering Cleaning Services
A two-person cleaning business that grew into a fully booked operation through SEO alone. We turned their site into a 24/7 lead machine that pre-qualifies bookings while they're out cleaning houses.
Results
The problem
Evering relied on Thumbtack and Yelp Ads, which were eating 30%+ of their revenue and sending low-quality price-shoppers.
What we did
We built a site with instant quote forms tied directly to their schedule, optimized for "house cleaning [neighborhood]" terms across the metro, and rebuilt their Google Business Profile with real photos and weekly review prompts.
The outcome
They now own page one for cleaning queries in their service area, book directly through their own site, and have killed their Thumbtack subscription entirely.
We dropped Thumbtack and our income went up. The website does the selling for us now.
Evering Cleaning Team, House Cleaning, Atlanta GA
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